Insights worth the read.
Perspectives on navigating business transitions and growth.
Thought Leadership v/s Content
There are two types of information systems on the internet today. The first is click-baity, hook-heavy, and designed to grab your attention. Almost every beginner wants to do this, because the popular belief is that you should grab attention from as many people as possible. There's nothing inherently wrong with that.
Online Customers vs. Offline Customers: What New Age Consumer Brands Can Learn
New age brands starting with online first approach should include the buffer of rental and retail costs from day 1 so that the customer does not feel cheated by seeing a higher price at retail stores for the same product available online. If this happens, it will most likely fail the offline expansion strategy for the startup.
A story for SIMPLIFYING spirituality, children and upbringing
I recently had a long chat with one of my relatives.She is very religious and spiritual- and you can know it from her phone's ringtone or from her habit of giving credit to the Divine Almighty for many blessings in her life. By now, are you thinking about the difference between beingreligiousandspiritual? :)
Learning sales and consumer behaviour of electronic goods - Part 1
Electronic consumer goods (like TVs, washing machines, refrigerators, air-conditioners) are largely purchased from retail stores in India. Over the last few years, customers have also started to buy them online. But the split is not so simple and straight-forward.
Looking at undergraduate education in India and the opportunities around it
If you look at the undergraduate education syllabus for 'Commerce' in India, the first observation is that it has negligible practical relevance. The subjects revolve around accounting and management theory which is taught by faculties who are employed by the colleges full-time, which means that they have no experience of dealing with real business situations. The students are evaluated based on written and memory based exams. Students socialise largely over college festivals and less over case studies or projects. Most students (and their parents) know this but I believe they still do it to have the 'graduation degree'.
Why we have conflicts with people around us and how to approach them
Having conflicts with people around us can be taxing — specially because we lose our time and peace of mind. If we know how to approach conflicts better, everything around can get simpler. Conflicts, generally, can be either of these two — ‘conflicts of opinion’ or ‘conflicts of character’.