Born and raised in a business family, Hitesh started working part-time in his family's business at the age of 13. Founded by his grandfather in 1974, the business initially sold radios and black-and-white televisions before expanding to become a direct dealer for major brands like LG, Samsung, Blue Star, Godrej, and Panasonic.

At 13, he learned the fundamentals of commerce—from interacting with customers and selling electronics, to processing consumer loan forms and managing logistics. Witnessing firsthand the complexities of understanding and managing financial data ultimately inspired his path into Chartered Accountancy.

During his CA articleship (2015–2018), he immersed himself in business, legal, and tax practices, approaching them through the dual lens of an accountant and an entrepreneur. Seeking experience beyond the family enterprise, he joined Grant Thornton and EY (2019–2022), specializing in M&A due diligence and family office investments into high-growth startups.

This expertise led him to Sunicon Venture Capital Fund as an early investment team member. There, he facilitated startup funding and gained deep insight into how family business owners invest surplus capital. He also spearheaded content creation to establish the fund's thought leadership and attract top-tier founders.

In early 2024, he founded RationalIQ. Partnering with top education companies, he has produced over 100 hours of educational content covering finance, sales, and family business succession, driven by his core belief that content and education are inherently inseparable today.

Hitesh is a Certified Family Business Advisor from the Family Firm Institute, USA, and has trained over 250 family business leaders in live sessions on succession planning, growth strategy, intergenerational conflict resolution, family constitutions, and next-gen coaching.